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Wines and their labels: crafting narratives that speak to us

Cover: Behind labels’ designs, brand storytellings. Wines and their labels: crafting narratives that speak to us Behind labels’ designs, brand storytellings. Franck Celhay, Montpellier Business School – UGEI Marketing professionals often consider packaging to be a product’s primary means of communication. It communicates explicit and implicit messages to the consumer, particularly through its visual aspect. In the wine …

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26TH ANNUAL PASSPORT TO DRY CREEK VALLEY – GET YOUR TICKETS WHILE THEY LAST

An immersive epicurean experience in Dry Creek Valley, nestled in the heart of Sonoma County.   26TH ANNUAL PASSPORT TO DRY CREEK VALLEY   TICKET SALES START FEB. 1ST   Tickets Expected to Sell Out Early for California’s Longest-Running Passport Wine Weekend   Tickets sales open Sunday, February 1 at 10:00 a.m. PST for the …

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