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Leonardo joined art with engineering

Cover: ‘Design for a giant crossbow.’ Leonardo da Vinci Leonardo joined art with engineering ‘Design for a giant crossbow.’ Leonardo da Vinci Ben Shneiderman, University of Maryland Leonardo da Vinci’s remarkable capacity for careful observation made him an astonishing artist and a brilliant scientist. He was able to compare the speed of a bird’s wing …

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Wines and their labels: crafting narratives that speak to us

Cover: Behind labels’ designs, brand storytellings. Wines and their labels: crafting narratives that speak to us Behind labels’ designs, brand storytellings. Franck Celhay, Montpellier Business School – UGEI Marketing professionals often consider packaging to be a product’s primary means of communication. It communicates explicit and implicit messages to the consumer, particularly through its visual aspect. In the wine …

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Miss Dior, 1947. Author provided

Representations of women and brand positioning at Christian Dior

Cover: Miss Dior, 1947. Author provided Representations of women and brand positioning at Christian Dior Miss Dior, 1947. Author provided Franck Celhay, Montpellier Business School – UGEI and Lise Magnier, Delft University of Technology This year marks the 70th anniversary of Christian Dior’s first fragrance for women. It thus seems a suitable moment to examine the representations …

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A dress by designer Iris van Herpen, who, with her runway designs, challenges common fashion norms and beliefs. Zach Balbino/flickr, CC BY-ND

Can technology help fashion clean up its act?

Cover: A dress by designer Iris van Herpen, who, with her runway designs, challenges common fashion norms and beliefs. Zach Balbino/flickr, CC BY-ND Can technology help fashion clean up its act? A dress by designer Iris van Herpen, who, with her runway designs, challenges common fashion norms and beliefs. Zach Balbino/flickr, CC BY-ND Suzanne Mancini, …

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