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Wines and their labels: crafting narratives that speak to us

Cover: Behind labels’ designs, brand storytellings. Wines and their labels: crafting narratives that speak to us Behind labels’ designs, brand storytellings. Franck Celhay, Montpellier Business School – UGEI Marketing professionals often consider packaging to be a product’s primary means of communication. It communicates explicit and implicit messages to the consumer, particularly through its visual aspect. In the wine …

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Miss Dior, 1947. Author provided

Representations of women and brand positioning at Christian Dior

Cover: Miss Dior, 1947. Author provided Representations of women and brand positioning at Christian Dior Miss Dior, 1947. Author provided Franck Celhay, Montpellier Business School – UGEI and Lise Magnier, Delft University of Technology This year marks the 70th anniversary of Christian Dior’s first fragrance for women. It thus seems a suitable moment to examine the representations …

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